Top 5 Social Apps Performance in New Zealand for Q2 2023

In Q2 2023, the leading social apps in New Zealand exhibited diverse trends in weekly downloads, revenue, and active users, according to Sensor Tower data. Below, we break down the performance of the top five social apps on a unified platform.

Facebook from Meta Platforms, Inc. saw a gradual increase in weekly revenue, peaking at approximately $7.1K in the final week of June. Weekly downloads hovered around 10K to 12K, with a slight decline towards the end of the quarter. The app maintained a consistent user base, with weekly active users fluctuating around 3.3M to 3.35M.

TikTok from TikTok Pte. Ltd. demonstrated strong revenue performance, reaching a peak of about $66K in mid-June. The app's downloads varied between 9K to 11K weekly, with active users ranging from 1.1M to 1.2M, showing a stable engagement level throughout the quarter.

Instagram experienced a decrease in weekly revenue early in the quarter but showed recovery by the end of June, reaching close to $6.9K. Weekly downloads remained steady, fluctuating between 8K to 10K. Active users for Instagram were relatively stable, averaging around 1.6M, with slight variations.

Reddit saw an unusual spike in revenue in mid-April, hitting around $8.5K, before stabilizing to lower levels. Weekly downloads were generally below 5K, with a significant rise to 6.9K in mid-June. Active users ranged between 170K to 190K, showing moderate engagement throughout the quarter.

X from X Corp. displayed fluctuating revenue, peaking at around $2.3K in mid-April. Weekly downloads varied between 3K to 6K, with active users ranging from 420K to 490K, reflecting a dynamic user base.

For more detailed insights and data, visit Sensor Tower.